3-Hour Online Workshop: “The What the Hell Approach to Job Search”™

3-Hour Online Workshop: “The What the Hell Approach to Job Search”™


Marty Gilbert, NSENG Founder/CEO & Job Search Coach
Wed Sept 9th, 6:00-9:00pm
Due to the Coronavirus situation, this will be an online event via the GoToMeeting platform. This session will not be recorded so please come prepared to take notes. REGISTRATION DEADLINE IS THUR Sept 9TH AT 5:45PM.
If you have any questions about the workshop please email me at martygilbert1@gmail.com… no refunds for no-shows. See below for comments from past attendees of this workshop.


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Many job seekers take a passive approach to their job search that invariably includes several hours a day sitting behind their computer answering online ads which often doesn’t create a lot of positive progress, particularly when you are 1 of 200 respondents to an ad. That’s why an effective job search requires a what the hell do you have to lose attitude that creates more interest, more activity and more interviews. This also includes a bold, proactive “marketing campaign where you are packaging your background, communicating your value, constantly growing your target company list, seeding social networks to create greater awareness for your skills and engaging your audience. This small group workshop will focus on 13 somewhat “unorthodox” actions you can take to stand out from the crowd of numerous qualified candidates by changing your attitude, your mode of job search behavior and implementing a direct marketing approach that gets you noticed. More than 15 NSENG members have applied these principals over the past 2 months and they each attribute their job offers to the “What the Hell Approach”.

During this session, MARTY GILBERT, award-winning writer, job search coach and founder of NSENG, will present his perspectives and actions you can take immediately. Some of his topics include:

  • Where many job seekers fail in their search and why
  • The “what the hell approach” and how it works
  • 12 “what the hell” moves that can significantly accelerate your job search
  • How to create greater value from your network
  • Accessing the “hidden job market”
  • How LinkedIn can help you get around gatekeepers
  • Driving more attention to your background and connecting with key influencers who don’t know you
  • How to break down a job description and write effective cover letters
  • The power of being bold when combining social media with proactive networking

This session will not be recorded so please come prepared to take notes. 

Here are a few comments from individuals who have attended the “What the Hell” workshop:
— “Enjoyed the real life, down-to-earth feedback on strategy, specific steps and what you should and shouldn’t do in your search.”
— “While an ATS rejected my recent resume application with a company, I forged ahead with “What the Hell” approach, directly contacted some key players in the firm and landed a phone interview. They’re now arranging an in-person interview with the hiring manager as soon as next week. It works.”
— “I’m go glad I came to the ‘What the Hell’ workshop– I didn’t realize how much I could have been doing better and more effectively in my job search. I’m definitely energized to try this new approach.
— “So many great topics were covered– marketing plans, branding, value proposition, cover letters, LinkedIn criteria-based searches, how to attract attention to your background and more.”
— “Marty did a great job. My rating, 5 stars, highly recommend. So glad to have his expertise and the support of all in NSENG.  The value of the seminar far exceeds the nominal fee to attend.”
— “Great presentation and a good planning tool for the job search.”

Marty’s bio
Marty Gilbert is the Founder and CEO of NSENG, the largest job search networking organization in the Chicago area with over 7,000 members and 10 individuals landing new jobs each week. He brings a wealth of job search coaching experience and has helped over 1,700 middle and senior level professionals to land new jobs. Marty’s unique and trademarked “marketing” approach to job search is all about positioning, branding, networking, engaging and communicating your value proposition to targeted decision-makers. He has held executive level marketing, sales and general management roles in Motorola and several middle market firms across a breadth of industries. He also served as Chief Operating Officer for STATS Inc, the sports data and analytics firm that was the genesis for the book and movie, Moneyball, starring Brad Pitt. Marty’s career spans over 20 years of international experience and five years of overseas expatriate assignments that included a position working in Tokyo for Dentsu Inc (the world’s largest advertising agency), where his award-winning writing regularly appeared in Time, Newsweek and Business Week magazines. His perspectives on job search have recently be written about in the Dec 1st & 15th issues of the Chicago Tribune and you can listen to one of his recent interviews with CBS Chicago News by clicking here.  You can view Marty’s coaching recommendations and learn more about his background at www.linkedin.com/in/martygilbert.

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