“THE WHAT THE HELL APPROACH TO JOB SEARCH”® Plus “How to Write Custom Cover Letters”

“THE WHAT THE HELL APPROACH TO JOB SEARCH”® Plus “How to Write Custom Cover Letters”


Live Workshop Attendance Date:  9/14/2021 6:00-9:00pm CST
On-Demand Webinar Availability: 9/15/2021 10am CST
SpeakerMarty Gilbert
NSENG Founder/CEO & Job Search Coach

This workshop focuses on 13 “what the hell” moves you can take right now to stand out from the crowd of numerous qualified candidates. We look at developing the most effective attitude, mode of job search behavior and direct marketing approach to support your job search.

  • Where many job seekers fail & why
  • Creating greater value from your network
  • Getting interviews even when you’re rejected by the ATS
  • Marketing yourself for jobs that’s aren’t advertised
  • Developing an online & offline marketing campaign that creates traction


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Many job seekers take a passive approach to their job search that invariably includes several hours a day sitting behind their computer answering online ads which often doesn’t create a lot of positive progress, particularly when you are 1 of 200 respondents to an ad. That’s why an effective job search requires a what the hell do you have to lose attitude that is a proactive marketing approach that creates more interest, more activity and more interviews. This also includes a bold outbound marketing campaign where you are packaging your background, communicating your value, constantly growing your target company list, seeding social networks to create greater awareness for your skills and engaging your audience. This small group workshop will focus on 13 “what the hell” moves you can take right now to stand out from the crowd of numerous qualified candidates by changing your attitude, your mode of job search behavior and implementing a direct marketing approach that gets you noticed. Many NSENG members have applied these principals and they each attribute their interviews and job offers to the “What the Hell Approach”– Marty received a registered trademark for from the US Patent & Trademark Office for his “What the Hell Approach”.

During this session, MARTY GILBERT, award-winning writer, job search coach and founder of NSENG, will present his perspectives and actions you can take immediately. Some of his topics include:

  • Where many job seekers fail in their search and why
  • The “what the hell approach” and how it works
  • 13 “what the hell” moves that can significantly accelerate your job search
  • How to create greater value from your network
  • Accessing the “hidden job market”
  • How to turn your search into a “new product launch”
  • How to get interviews when you’ve been rejected by the Applicant Tracking System (ATS)
  • How LinkedIn can help you get around gatekeepers
  • Driving more attention to your background and connecting with key influencers who don’t know you
  • How to break down a job description and write effective cover letters
  • The power of being bold when combining social media with proactive networking

This session will not be recorded so please come prepared to take notes. But as an added bonus, registrants will receive access to a 32-minute webinar recording on “How to Write Custom Cover Letters in Less Than 30 Minutes”.

Here are a few comments from individuals who have attended the “What the Hell” workshop:
— “Enjoyed the real life, down-to-earth feedback on strategy, specific steps and what you should and shouldn’t do in your search.”
— “While an ATS rejected my recent resume application with a company, I forged ahead with “What the Hell” approach, directly contacted some key players in the firm and landed a phone interview. They’re now arranging an in-person interview with the hiring manager as soon as next week. It works.”
— “I’m go glad I came to the ‘What the Hell’ workshop– I didn’t realize how much I could have been doing better and more effectively in my job search. I’m definitely energized to try this new approach.
— “I’ve applied the concepts from this workshop and I’m getting more activity during COVID than I did during the pre-COVID days.”
— “So many great topics were covered– marketing plans, branding, value proposition, cover letters, LinkedIn criteria-based searches, how to attract attention to your background and more.”
— “Marty did a great job. My rating, 5 stars, highly recommend. So glad to have his expertise and the support of all in NSENG.  The value of the seminar far exceeds the nominal fee to attend.”
— “Great presentation and a good planning tool for the job search.”

Marty’s bio
Marty Gilbert is the Founder and CEO of NSENG, the largest job search networking organization in the Chicago area with over 8,500 members and 10 individuals landing new jobs each week. He brings a wealth of job search coaching experience and has helped over 2,200 middle and senior level professionals to land new jobs. Marty’s unique and trademarked “marketing” approach to job search is all about positioning, branding, networking, engaging and communicating your value proposition to targeted decision-makers. He has held executive level marketing, sales and general management roles in Motorola and several middle market firms across a breadth of industries. He also served as Chief Operating Officer for STATS Inc, the sports data and analytics firm that was the genesis for the book and movie, Moneyball, starring Brad Pitt. Marty’s career spans over 20 years of international experience and five years of overseas expatriate assignments that included a position working in Tokyo for Dentsu Inc (the world’s largest advertising agency), where his award-winning writing regularly appeared in Time, Newsweek and Business Week magazines. His perspectives on job search appeared in the Chicago Tribune and you can listen to one of his recent interviews with CBS Chicago News by clicking here.  You can also view Marty’s coaching recommendations and learn more about his background at www.linkedin.com/in/martygilbert.

Terms & Conditions
All NSENG workshops, presentation materials and content are proprietary and confidential to NSENG. An important part of your purchase obligation is that you understand that you may not share the presentation content with anyone else. Anyone who attempts to violate these requirements can and will be prosecuted. By purchasing this webinar experience, you are agreeing to the terms and conditions outlined above. This workshop is not being recorded but a few key slide handouts will be provided.

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