“MAXIMIZING THE VALUE OF LINKEDIN DURING YOUR JOB SEARCH”
Live Webinar Attendance Date: 10/13/2021 – 6:00-8:30pm CST
On-Demand Webinar Availability: 10/14/2021 – 10am CST
Speaker: Marty Gilbert
NSENG Founder/CEO & Job Search Coach
It takes a comprehensive LinkedIn job search plan in order to exploit the full power of its capabilities. That’s what this 2.5 hour instructional webinar addresses.
- Search Engine Optimizing each section of your profile to stand out
- What recruiters see on the back-end of LinkedIn
- Conducting criteria-based searches by industry, company & titles
- Tactics that draw more traffic to your profile
- Uncovering the “hidden job market” via LinkedIn
There’s no question that LinkedIn is one of the most valuable job search tools available today. But the average job seeker probably uses less than 50% of the potential that LinkedIn can deliver. Your LinkedIn profile can be a tremendous asset to your search if it’s built right– most are not. The LinkedIn platform can help you uncover a lot of hard-to-find companies, if you know how to find them– unfortunately, many features aren’t well-known by job seekers. Having a lot of LinkedIn connections can be extremely useful, if you know how to leverage them. And joining a lot of LinkedIn groups can be powerful if you know how to integrate them into your overall job search marketing effort. In short, it takes a comprehensive LinkedIn job search plan in order to exploit the full power of its capabilities. That’s what this instructional webinar will address.
During this 2.5-hour instructional session, MARTY GILBERT, NSENG founder and job search coach, will walk you through the LinkedIn platform and provide you with his perspectives on the following topics:
- Specific goals of an effective LinkedIn profile
- Actions you should take in each section of your profile to make your background stand out
- How Search Engine Optimization (SEO) plays a huge part in attracting recruiters and hiring managers
- What recruiters see in the back-end of LinkedIn when looking for qualified candidates
- How to use LinkedIn criteria-based searches to find more target companies and key influencers
- Example scripts on how to engage your LinkedIn connections for help
- Marketing and social media tactics on how to draw more traffic to your LinkedIn profile
- How you can use an Artificial Intelligence (AI) extension to LinkedIn to get background on the people you may be interviewing with before you even meet them
This session WILL be recorded and made available the next day on your MY NSENG webpage.
Here are a few comments from individuals who have received LinkedIn coaching from Marty Gilbert:
— “Marty is a true LinkedIn authority. He gets into the depths of LinkedIn features that I didn’t know about and I made use of them immediately– it got me 2 interviews in 2 weeks.”
— “Even more valuable than Marty’s knowledge of LinkedIn is his ability to take it to the next level by sharing key messaging techniques that enable you to really leverage your network for key introductions.”
— “Marty helped me revise my LinkedIn profile and almost immediately saw a large uptick in profile views. His MARKETING background really made a difference.”
— “Marty unlocked the vault. No text book approach here – Marty rolled up his sleeves and surgically dissected my LinkedIn profile and helped me to execute changes that made me far more SEO-compliant. And his instruction enabled me to significantly grow my target company list and message to the right leaders in those firms.”
— “Marty’s hands on, one-on-one, LinkedIn instruction was invaluable. He is knowledgeable, pragmatic and resourceful. I highly recommend working with him to learn how to take control of the job search process.”
— “Marty worked with me on a 1:1 coaching basis for a few weeks, and the results have been amazing! I’ve revised my LinkedIn profile according to his excellent suggestions, and almost immediately saw a large uptick in activity.”
— “He is also an expert with online tools such as LinkedIn and trains his clients on their effective use. And being a fantastic writer enables him to really improve your messaging with your profile and connecting with senior leaders in the companies you want to pursue”.
Marty Gilbert is the Founder and CEO of NSENG, the largest job search networking organization in the Chicago area with over 8,500 members and 10 individuals landing new jobs each week during COVID-19. He brings a wealth of job search coaching experience and has helped over 2,200 professionals to land new jobs. Marty is also a savvy LinkedIn trainer who embraced the platform early on in 2004 and has accumulated over 22,000 connections. Most importantly, he has shared his LinkedIn techniques with many job seekers who have seen dramatic increases in profile views while enhancing their ability to uncover and engage companies and their senior leaders. This is due in large part to Marty’s methods for bridging the online and offline worlds of marketing with LinkedIn being a key enabling component. Throughout his career, he has held executive level marketing, sales and general management roles in Motorola and several middle market firms across a breadth of industries. Marty’s career spans over 25 years of international experience that includes a position working in Tokyo for Dentsu Inc (the world’s largest advertising agency), where his award-winning writing regularly appeared in Time, Newsweek and Business Week magazines. Over 80% of the job search is reliant upon your ability to message effectively which is why Marty’s writing expertise is such a valuable ingredient of his LinkedIn coaching. You can view more about his background at www.linkedin.com/in/martygilbert. Marty is also a frequently job search presenter to large university alumni groups from Harvard, Yale, Howard, Chicago, Michigan, Kansas, Miami (OH), Loyola and several more.
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