Zoom meeting: “MARKETING YOURSELF TO YOUR NEXT JOB” plus a Round of Networking, a Presentation Recording & List of Registrants

Description

This is a ZOOM EVENT so anyone, anywhere can join via the Zoom link for the duration of the meeting (a link will be sent to all registrants prior to the event). 

Many job seekers think that finding their next job is all about answering as many online ads as you can. Unfortunately, that’s not a very effective strategy when you consider the 100 or 200 to 1 odds you face for most job opportunities that are advertised on websites like Indeed and LinkedIn.

Actually, a “new product launch” and a “job search” share in a great deal in common… they both require great MARKETING in order to stand out vs the competition. If people aren’t made aware of a product’s value, they won’t buy it. And the same is true of hiring companies that are looking for great candidates. That’s why 90% of the job search is all about marketing… positioning, packaging, messaging, targeting, promoting and persuading companies to realize that you are the best candidate for the job. During this presentation I’ll show you how to approach each of these critical marketing initiatives to help enhance your visibility with companies of interest to you whether they do or don’t have an advertised position.

Here are just a few of the topics that will be covered:
– What companies are looking for when considering viable candidates
– How to develop a personal branding statement
– Creating a strong Value Proposition Summary
– Accessing the “Hidden Job Market”
– The power of effective cover letters
– How to make resumes and LinkedIn profiles stand out
– Building a target marketing campaign

The agenda is as follows:
6:00 – 6:15   Open networking
6:15 – 7:30   Presentation and Q&A
7:30-8:30   Virtual networking via Zoom breakout rooms

All registrants will receive:
–  a recording of the presentation
–  75 minutes of networking
–  a list of all registrants and email addresses to expand your network

If you are unable to attend this Zoom event, you can purchase access to a recording of the presentation by clicking here.

Marty’s bio
Marty Gilbert is the Founder and CEO of the NorthShore Executive Networking Group (www.nsenginc.com), the largest job search networking organization in the US. The group is comprised of over 12,000 members… with more than 1 member landing a new job each day. Over the past 14 years Marty’s networking meetings, webinars, workshops and job search coaching services have helped over 3,000 individuals to land new career opportunities. His diverse business and career insights background helps job seekers to more effectively position, package and market their value to prospective employers. Additionally, Marty’s trademarked “What the Hell Approach to Job Search”^® has gained significant notoriety as a proactive marketing-driven methodology that enables professionals in a career transition to significantly accelerate their engagement with target companies and key influencers. Furthermore, his expertise with LinkedIn and digital marketing tactics enables him to teach job seekers how to effectively uncover the hidden job market. Marty is also a frequent job search speaker at large university alumni groups including Harvard, Yale, Cornell, Howard, NYU, Univ of Chicago, Michigan, Indiana, Kansas, Miami (OH) and several others.